In a recent post, I discussed the importance of migrating away from a break/fix model of client service to selling ongoing IT services including network monitoring and management programs with a monthly billing model. While I offered some suggestions for managed service providers, essentially outlining the value proposition for IT management and noting the costs of downtime, in some cases it’s not the business owner that is selling IT contracts and interfacing with prospects. It’s the sales team – or single sales person. In that case, MSP business owners need to make certain that their sales resources are well-equipped and prepared to sell IT services contracts. Unfortunately, I’ve found that very few are.